About 2 years ago, after 20+ years of drinking regular coffee, I switched to decaf. I tried decaf from around 7-8 different companies, all having won awards for their decafs. My only criteria was they all must use the Swiss water process. This coffee was the best of the bunch, hands down. About two years later, I have switched to grinding my own beans, and the taste is even better! Most people I serve it to say they would never guess it was decaf.